Rake Opens On London’s Duke Street

What have those dandy gents at Rake been up to this season? Well, they have been busy staking their place on the British capital’s menswear map, with the opening of their store on Mayfair’s illustrious Duke Street.

Since the label’s conception, the dynamic tailoring team have been on a crusade to bring refinement back to formal wear with their luxe recipe of 1970s-inspired sartorialism. Employing the use of traditional Savile Row craft paired with an innately nonchalant edge, this label of elegance speaks volumes.

The source of the brand’s style alchemy can be found in the name: the Oxford English dictionary defines a ‘rake’ as “a dissipated or immoral man of fashion”, whilst another language volume describes the libertine term as “a dissolute man, esp. one in fashionable society”.

Exuding the air of a modern gentleman’s club, the intimate space at 77 Duke Street is filled with the label’s specially milled fabric swatches, inspirational mood boards and retro and antique furnishings. This first standalone venture will showcase the finest the label has to offer, including ready-to-wear from the mainline collection, the dressier ‘Lounge’ range and their exclusive bespoke service.

Founder and creative director Clive Darby says of the shiny new space: “I want it to feel like the Rake’s pad. We’re going to have evenings with the Whisky Society, cigar sessions – the kind of things that make it more than a shop. It took us a long time to find the perfect spot but we always knew that Rake would open its first store in Mayfair. It’s our customer’s home and resonates with all that the Rake is about”.

With such a fine assemblage of sophisticated threads and some superbly stylish shenanigans, the roguish fellows over at Rake Duke Street will have your formal wardrobe all sewn up. Need we say more?

The Rake store is now open at 77, Duke Street, London, W1K 5PD.

Rake opens on London’s Duke Street

Rake opens on London’s Duke Street

Rake opens on London’s Duke Street

Rake opens on London’s Duke Street

Rake opens on London’s Duke Street

Rake opens on London’s Duke Street