Ralph Lauren Purple Label: Spring 2014
Ralph Lauren’s Purple Label may soon be granted its own store, it has been announced. At the brand’s recent ready-to-wear (RTW) presentation, the eponymous designer hinted that a free standing Purple Label store is “very possibly on the cards”, as reported on WWD.com.
With an array of sub-lines under its umbrella, Ralph Lauren opted to showcase each sub-brand in separate rooms rather than as a continuous stream for this season’s SS14 presentation. The World of Ralph is becoming less unified and more dignified, with each brand being pushed from the nest to really cement their names outside of the Ralph Lauren parenthood.
The men’s SS14 RTW offering from Purple Label sees a kaleidoscope of colours applied to classic sportswear. A notorious feature of the Polo mainline, colour is bled into Purple Label to offer a more rounded package. Jeans come in bright orange and yellow hues – a far cry from the rugged world of Black Label. Floral ties, printed swimwear and polos, meanwhile, are not for the inconspicuous man, with colours ranging from lime green to neon pink.
The collection transgresses from classic double-breasted suits to snug cashmere cardigans, a bonded leather pea coat with metal hardware and a poverty-inducing crocodile jacket retailing at an eye-watering $90,000. Accessories include suede loafers and boots in multiple hues, with travel bags, briefcases and luggage all topped off with crocodile moccasins to push a safari-inspired aesthetic, which was a major trend this season.
The SS14 collection from Purple Label represents a new maturity for the brand, offering the most diverse line we’ve seen to date. Here’s to the prospect of a standalone store cropping up soon.
You can shop the latest Ralph Lauren Purple Label collection at RalphLauren.co.uk now.