VIDEO: SHANGHAI TANG SS13 ADVERTISING CAMPAIGN BEHIND THE SCENES

Imaginatively framed by photographer, Richard Bernardin, the season’s campaign captures a cosmopolitan couple at their exquisite weekend retreat outside of Paris. Bernardin brings a cinematic eye to intimate scenes of everyday life throughout the luxurious art déco villa.

Shanghai Tang boldly strides into Spring/Summer 2013, expressing its role as the global curator of a distinctly modern Chinese aesthetic with updated easy pieces for everyday style. Through a fresh interpretation of timeless elements, the collection offers a versatile blend of glamour and relaxed elegance.