Hot on the heels of their SS13 lookbook, previously detailed back in January, high end Japanese fashion brand SOPHNET. have teamed up with Hawaiian print specialists Reyn Spooner in order to release a new capsule collection entitled “Aloha Creation”.
Reyn Spooner started its life in 1949 as a traditional men’s haberdashery, founded by Reyn McCullough in Catalina, California (an island which many of you may know only for its infamous wine mixer). However, it was only after making the move to Waikiki, Hawai’i that the brand really began to make a name for itself.
Despite the company’s assets only consisting of a single sewing machine, Reyn’s clothing was worn by some of the biggest names in pro surfing and became renowned and respected for his swimwear designs.
Combining casual aesthetics with professional fits, Reyn Spooner revolutionised the patterned button shirt, being instrumental in its acceptance into the workplace, and has in the past teamed with Stussy and Opening Ceremony in order to spread their message of maluhia across the globe.
This spring, the brand lend their cool coastal credentials to SOPHNET. in a collaboration that sees the creation of a new mixed pattern shirt and four new pairs of shorts.
The shirt boasts a distinctive island-inspired print that is typical of the Hawaiian innovators, divided into contrasting sections of varying muted colours, and features a pocket on the left breast and patches sewn onto each elbow. The accompanying shorts are printed with the same patterning and are available in each of the four distinct colours highlighted on the shirt.
The SOPHNET. x Reyn Spooner “Aloha Creation” capsule collection is available exclusively from Isetan Men’s and is on sale now.