Strellson Premium for Fall/Winter 2013 focuses on the interplay between tradition and modernity with its “Neo-Cubism” theme. The quest for enduring values accompanies the personal style of the Strellson man into the digital age. The image is characterised by discontinuity. Minimalist and graphic elements are juxtaposed with traditional styles, details, materials and colours.
The silhouette is clear and minimalist, with an intuitive design vocabulary. The dressy look is given a straight yet natural interpretation. In general, collars are slightly higher with new 3-button and 4-button looks. Crucial importance is given to unifying elements consisting of traditional style details such as diagonal pocket flaps, ticket pockets, turn-ups, visible AMF stitching, graphic elements such as welt pockets, cutting seams, colour blocking, dégradé effects, prints and of course material mixes.
This winter the coat plays a key role in the total look. More versatile than ever, it ranges from smartly interpreted slim-fit paletots through to parka types with hoody in technical fabrics, providing a transition to the outer wear.
The spectrum of fabrics is similarly wide-ranging. In addition to bulky materials such as panno, tweed, lana cotta, velvet, winter cotton and flannel, new technical gabardine looks in clean and brushed versions are centre-stage. New plain fabrics, micro fabrics, fil à fil, broken twills, graphic patterns, bicolour and multicolour effects predominate among the designs. Yarn-dyed fabrics with overdye treatment feature prominently, lending a soft brilliancy to the new winter colours.
The colour scheme is dominated by winter darks. Base colours such as blue and navy are combined with burgundy, dark violet and bright red, while beige, chestnut and black are offset with steel blue and curry. Classic grey shades make a comeback in combination with dark green, olive and lime.
The Strellson Premium collection for Autumn/Winter 2013 will be available from July/August 2013 in Strellson stores worldwide, in international specialist shops, and in the Strellson online shop (Germany, Austria, Switzerland).
Innovative, international, self-assured: Strellson makes clothing for men who go their own way. Strellson clothing underlines the wearer’s personality, it stands for credibility, success and unmistakable style. Designed in Switzerland.