What started as a simple Californian surfwear and surf accessories company has since evolved into a staple of the surf, skate, hip hop and hipster fashion scenes.
Founded in 1979 out of the back of a van by Sean Stussy and officially incorporated as a business in 1984 with the help of Stussy’s friend, Frank Sinatra Jr. (no relation – really), Stussy has been on the cutting edge of streetwear for over thirty years. The brand has gone on to make a reputable name for itself and amassed a legion of high powered followers, despite a sincere dearth of promotional effort.
Though many of its celebrity fans may be figures of controversy – including the contentious couple known by legions of Twihards as ‘Robsten’ and perennial nominee for World’s Calmest Man, singer Chris Brown – one thing that would be very difficult to argue is the brand’s consistently high quality output and its commitment to staying one step ahead of the game at all times.
Stussy’s lookbook for their upcoming spring/summer 2013 collection is an exciting and true-to-form array of neons and impactful patterns, which can count Native American, Hawaiian and camouflage among their wide-reaching influences.
Opting for a practical and retro loose fit style, the Stussy SS13 range is comprised of graphic-laden t-shirts, zip-front hoodies, snapback caps, bucket hats and below the knee shorts, among other items.
However, for those opting for a more smart-casual look, button-up shirts, sweaters and khaki trousers are also offered.
The somewhat more refined, premium line of Stussy products, Stussy Deluxe, has also released a lookbook this month. Items clearly draw very similar inspirations to the regular Stussy line, with their focus on shorts and bold prints, albeit in considerably more toned down variations.
The Stussy/Stussy Deluxe SS13 collections are expected to go on sale in the coming weeks.