VIDEO: SUPRA X G-SHOCK ‘IT’S ABOUT TIME’ COLLECTION

Duration: 2:54   |   Posted On: 13th June 2013   |   Broken Video? Click Here To Let Us Know

To celebrate G-Shock’s 30th anniversary in 2013, SUPRA collaborated with the watchmaker to create the “It’s About Time” watch and Vaider Lite. This short video follows Stevie Williams, Boo Johnson, and Keelan Dadd as they weave through the streets of LA trying to get the shoe and the watch to the anniversary event which begins at 8:13pm (*20:13 in military time). This 20:13 detail appears throughout the video and the collaboration itself—both the back of the watch and the tongue of the Vaider Lite feature a graphic of a clock set to 20:13.

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