This year, legendary Swiss chronographers TAG Heuer celebrate the half centenary of their iconic Carrera timepiece.
Created in 1963 by Jack Heuer and named for the Carerra Panamericana Rally – an extremely dangerous, balls-to-the-wall road race which ran on Mexican open roads from 1950-1954 (a race also commemorated by the Porsche of the same name) – the TAG Heuer Carrera was considered a revolution in watch making. Featuring a simple and functional dial design, boasting no markings other than the absolutely necessary, the Carerra became a best seller in no time at all.
Two years later, in 1965, the Carerra was updated for the first time and became the first watch in history to feature a digital date display – an aspect still widely imitated to this day. The watch has undergone many more alterations and enhancements over the years, but has never sacrificed its timeless and utilitarian appeal.
TAG Heuer is set to launch a number of new models in the coming year, with many of them being designed to celebrate this fifty year milestone, with the most obvious salute being the Carerra 1887 Titanium Racing Chronograph. The name pays twin tribute to both the groundbreaking Carerra timepiece and Edouard Heuer’s 1887 patent of the pioneering oscillating pinion mechanism, which is still used in the creation of many modern chronographs.
Boasting a 43mm sand-blasted titanium casing, black ceramic bezel and a black leather strap with contrasting red stitch detailing, the new model of Carerra 1887 is a beautiful modification of the iconic timepiece which removes several of the more recently-added dial markings – bringing it closer to the cleaner, subtler look of the original piece without losing any of the useful added functionality.
The bold red colour highlighted on the bracelet is also present on the watch face in the form of the second hand and minimal distinctive markings, creating a striking and appealing disparity against the harsh matte black.
The TAG Heuer Carrerra 1887 Titanium Racing Chronograph is expected to go on sale later this year.