ten30 Harris Tweed Tartan Jackets
The Scottish highlands have always evoked a romanticism. I should know, I grew up there. From the setting of Gothic novels to legends of water monsters, the beautiful northern landscapes have always served as fertile ground for artistic imagination.
For the fashion world, Scotland often evokes thoughts of tartan. In menswear this usually translates onto the kilt – nothing is more synonymous with Scottish heritage, history and style.
Kilts, of course, are not for everyone. Ever tried one of those things on? They itch.
But fashion label ten30 are now giving men across the country the chance to flaunt some Scottish style without the need to go ‘true Scotsman’ (look it up).
For the new season they have designed a range of three men’s Harris Tweed jackets, made 100 per cent in Scotland. In keeping with the tradition of storytelling and legend, which forms a central aspect of the highland culture, each piece is designed to evoke meaning and narrative, along with being truly unique.
“Design has to have meaning. Without meaning or story, a product is shallow, with small appeal and a short life span” boasts the ten30 website. The pieces therefore present a timelessness, moving beyond what is merely practical. Each jacket has history embroidered into every stitch, yet presents an updated look for the modern gent.
Pair with a heritage knit to fend off the elements and stay warm, a shirt to embrace the formality and attend that Christmas party, or a t-shirt for contemporary Christmas shopping. Choosing a tartan is also a chance for you to be truly unique and, quite literally, show your true colours.
This range is made to order – for more information about buying please contact: firstname.lastname@example.org.