THE EASTPAK HISTORY FILM: « EASTPAK AUTHENTIC SINCE 1952 »
To celebrate its 60th anniversary, EASTPAK reveals its origins in this heritage film, showcasing the evolution which has made it the authentic urban lifestyle brand we know today.
The film conveys the milestones in the development of the brand’s world-famous expertise and its meteoric rise from supplying American soldiers in 1952, to being today the leading lifestyle brand of bags for urban consumers.
OFFICIAL SUPPLIERS TO THE PENTAGON
In the 50s, EASTERN CANVAS INC. signs a contract with the Pentagon to supply high quality bags and safety equipment to the US army. The company establishes its expertise by creating hard-wearing products tailored to the military’s highest standard of materials and construction. For a soldier, product quality can mean the difference between life and death.
From the 60s onwards, the company produces millions of iconic army duffel bags for American GIs.
WINNING OVER U.S. COLLEGE CAMPUSES
In the 70s, cool students on American campuses begin to wear army type bags, and in 1976 EASTERN CANVAS starts producing a range of bags and luggage for the college consumer market, thus creating EASTPAK.
The brand’s first iconic pieces are produced in Seattle, and, confident in its high military manufacturing standards it introduces its long term warranty on its consumer products.
Throughout the 80s, EASTPAK takes over American campuses from coast to coast.
?In 1985, Marty MCFLY adopts the brand’s future classic, the PADDED RETURNITY, for his adventures in BACK TO THE FUTURE.
At the same time, EASTPAK becomes the first bag manufacturer to add flashy colors and all-over prints to its collections. It is also the first in the industry to use provocative and quirky ads in lifestyle magazines and on MTV. These campaigns have an impact on an entire generation.
THE URBAN EXPLORER
The 90s see EASTPAK graduate to the city. The brand’s aficionados take it to the urban jungle, and EASTPAK becomes a fully-fledged urban lifestyle brand. The urban playground fuels EASTPAK’s creativity without distancing itself from its core values of quality and design.
The years 2000s herald EASTPAK’s iconic collaborations with world-famous artists, designers, musicians and celebrities, including Kris Van Assche, Raf Simons, BLESS, Wood Wood, Colette, A.P.C., Gaspard Yurkievich, Ed Banger…
Today an urban lifestyle brand rich of its heritage, EASTPAK constantly seeks to offer products tailored for city life, and remains proud of being authentic since 1952.
Réalisation – John Carriere
Musique – STAL
“SOND OF SIRENS”
GRAND BLANC / Artist management & music publishing.