VIDEO: THE GENERIC MAN X COMME DES GARCONS SHIRT SPRING 2013 COLLECTION

Duration: 3:34   |   Posted On: 28th March 2013   |   Broken Video? Click Here To Let Us Know

For the launch of the spring 2013 footwear collaboration between The Generic Man and Comme des Garçons SHIRT, GNRC Design enlisted Ways & Means director, Felipe Lima to head down to Brazil and capture movements of his young brothers donning the collection as they explore the city, by day and night. Over the course of a week, he filmed Rodrigo and Marcelo on the streets of Rio and in the jungle of Paraná. This story of brotherhood and indulgence takes us from walking Roberto Burle-Marx’s iconic ‘calçadão’ of Copacabana to approaching the singularly powerful Iguazu Falls.

We can’t say where, exactly, these shoes will take you but we do know that they all embody the spirit of adventurous souls, the appeal of spontaneous travels, and the desire to enjoy the subtle, mysterious pleasures of life that are so quickly forgotten and taken for granted.

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