VIDEO: THE STORY OF THE 501® JEAN

Duration: 2:42   |   Posted On: 21st May 2013   |   Broken Video? Click Here To Let Us Know

Since its invention 140 years ago, the 501® jean has taken on a life of its own as a beloved icon of culture and style around the world. From old to young and punk to prep, the 501® is one of the most democratic fashion items ever created, defined by the people who wear it. This film highlights the major evolutions in design of the 501® and its influence on culture throughout the decades.

The Levi’s® 501® jean. The uniform of progress since 1873.

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