Toilet Paper x MSGM Sweatshirt Collection
The distinctly avant-garde artists’ publication Toilet Paper Magazine have teamed up with Italian designer Massimo Giorgetti and his fledgling fashion brand MSGM to create a brand new collection of printed sweatshirts.
Toilet Paper Magazine, which was first published in the spring of 2010, relies exclusively on an obsession with visual images, creating, in its founders’ own words, “a world that displays ambiguous narratives and a troubling imagination.”
The founders themselves are Maurizio Cattelan, an artist whose work has been exhibited in the Tate Modern and as a dedicated retrospective in New York’s Guggenheim Museum and Pierpaolo Ferrari, a respected fashion photographer. Both individual’s lifelong passions for aesthetic lend themselves well to this new venture, collaborating with the 36-year-old Giorgetti on a series of exciting and eye-catching graphic jumpers.
This unconventional and unexpected partnership is responsible for producing some truly incredible, fresh designs, which are sure to raise as many questions as they turn heads.
Based around photographs featured within the pages of Toilet Paper, designs include an ‘I [heart] U’ graphic featuring a knife; a cow’s heart and a horseshoe in place of traditional typography; a line-up of metallic lipsticks resembling, intentionally or otherwise, the top of a cityscape; a frog placed between two burger buns, set against a neon pink fabric; and two majestic deer clashing and locking antlers.
Those with an eye for eccentricities and a flair for the bold will surely have found a collection modelled closely after their own hearts. As with anything so loud and daring, there is a question of versatility, but those who truly own their own style will have no trouble incorporating these pieces into their look.