Tom Morris Debuts Menswear Line
Although considered one of the oldest golf brands, Tom Morris aims away from the green whilst keeping its heritage intact with its new, debut, autumn/winter collection.
The 52-piece line of trousers, knits, polos, button-downs, outerwear and various accessories sticks with a very simple colour scheme – primarily blues and greys, with the occasional tan – for the most part. However, an on trend Scottish tartan of blue, grey and a hint of purple nods to the professional golfer and brand founder, and is available for both trousers and shirts.
As part of a gradual launch, the collection first appeared at Tom Morris’ St. Andrews store in Scotland and later was added to the shelves of Celtic Manor in Wales. Now available at six U.K. golf courses, four in the U.S., one in the UAE and luxury department store Harrods, the Tom Morris AW13 collection appeals beyond the 18 holes of green.
Rather, pragmatism, with occasional luxury and university elements, emerges through most pieces. Jackets come in quilted or waterproof designs, whilst button-downs, polos and trousers stay simple but high quality. With deep dyed colours and the brand’s small stitched shield added, these are the types of garments fashion magazines reference in so many ‘building basics’ columns – durable, versatile, and adaptable for several occasions.
Amongst all of this, Tom Morris’ knits are the true stand out. The brand’s new website claims all are “sourced locally”, with Scottish lambswool or cashmere knitted in a traditional, dependable style. The label offers a choice of striped patterns and solid colours, as well as standard jumpers and cardigans.
Whilst Tom Morris as a golfing brand has existed since 1848, the AW13 collection marks a new direction – one of a neutral, versatile look for men, a new London flagship store and, hopefully, further high quality collections over subsequent seasons.