Join us for The Hilfigers’ maiden voyage. It’s spring, which means fun in the sun, brisky breezes and a feisty crew. There’ll be new faces, old graces, fresh plots and lots, lots, lots of stripes and other nautical niceties. Like harbor golf, deck biking and splashy behavior that’s all over the map. It’ll be swell. Tidal. From sheltered islands to grand banks. The Hilfigers launch a whole new level of off-the-wall adventure this spring.
The webisode features Estelle’s “Do My Thing”, featuring Janelle Monáe. The song is fromEstelle’s second U.S. album, All of Me, released in 2012.
The campaign is photographed by Craig McDean, styled by Karl Templer and creatively directed by Trey Laird of Laird + Partners.
Photographed in Sag Harbor, New York with hair by Eugene Souleiman and makeup by Mark Carrasquillo, the campaignfeatures a similar cast of eclectic characters from past campaigns: Jacquelyn Jablonski with Max Rogers, Bernard Fouquet, Chloe Blackshire, Arthur Kulkov, Julia Hafstrom, Lea Sorensen, Toni Garrn, Thomas Gledhill and two Basset Hounds named Morgan IV and V. New additions to the family this season include, Kim D, Sacha M’Baye, Tidiou M’Baye, Viggo Jonasson, Jourdan Dunn and Tian Yi.