#BESHADY With TOMS
American label TOMS have become famous for their look good, do good approach to business.
The brand’s signature product is their slip-on espadrille, which rose to prominence off the back of their ‘One For One’ promise – for every pair purchased the company donate a new pair of shoes to a child in need. This superb initiative has helped countless children across the globe, from Argentina and Ethiopia to Guatemala and even the USA.
Proving to be an immensely successful initiative, the label have expanded upon this by launching another charitable incentive, which revolves around restoring sight. The facts are startling: 285 million people worldwide are visually impaired, and 80 per cent of these don’t have to be as they can be easily corrected or prevented with readily available eye care.
To coincide with World Sight Day on October 10th, TOMS has created a special pair of sunglasses, with every purchase helping to give sight to a person in need. The glasses in question are the limited edition #BESHADY Phoenix Gold Mirror frames, which are a classic Wayfarer silhouette in a tortoiseshell colour way. The frames come complete with quirky mirrored gold lenses and the brand’s signature light blue and white stripes applied to the end of both arms.
On World Sight Day TOMS also want people to raise awareness by engaging with their #BESHADY campaign through social media. If you want to get involved and help raise awareness for a worthwhile cause, here’s three ways you can go about it:
- Take photos of people wearing shades inside. Then share them on social media and tag them with #BESHADY.
- Use the #BESHADY Selfie Frame to capture people wearing shades inside (you can find this in the digital tool kit on the World Sight Day landing page).
- Tweet out TOMS’ Tweetable Eye Charts. You can also find these at the bottom of the World Sight Day landing page.
The glasses cost £50 and are available at TOMS.co.uk.