Umit Benan Leaves Trussardi
After two years as the creative force behind the label’s burgeoning popularity, Umit Benan has left his post as creative director at Trussardi, following the expiration of his contract with the group.
Whilst the split may officially seem an amiable affair, privately, Benan has seemingly hinted at simmering discontent beneath the house’s polished veneer:
“My goal was to bring back the Trussardi soul at the company that Nicola Trussardi had established, and in a short time, I believe I did that. I’m happy for that, but along the way we started to have different visions with the company so I thought it was time to move on. I thank everyone working with me on the way. In the end, there were just too many visions in the company.”
Credited with reviving the high fashion label, Benan has been the instrumental force behind a series of critically-acclaimed collections at the Italian house. The news of Benan’s departure will no doubt disappoint buyers and editors who have enjoyed the dynamic flavour he brought to the brand’s aesthetic.
Of Turkish descent, Benan was born in Germany and raised Istanbul, cultivating his unique design personality with stints at some of the world’s most illustrious design schools, before establishing his own eponymous label in 2009. Affectionately known as a “fashion story teller” Benan follows a distinctive design formula, interweaving meaningful and personal stories into his collections.
The Trussardi label, founded in 1910 by Dante Trussardi, rose to prominence in the 1970s under the guidance of Dante’s grandson, Nicola Trussardi, when it became synonymous as a standard-bearer of Italianate elegance and luxury.
In more recent decades, the brand suffered a decline and something of an identity crisis before Benan was appointed creative director in 2011, with the purpose of redefining the iconic brand.
With his final collection this season achieving rave reviews industry-wide, menswear aficionados the world-over will be keen to see if his successor, Gaia Trussardi, will successfully fill his shoes.
SS13 Trussardi Collection – Umit Benan