United Colours of Benetton SS13 Collection
United Colours of Benetton releases its new SS13 collection with a down-to-earth goal: to provide an everyday wardrobe for the man who requires a little more elegance and style from his clothing. Whilst Benetton’s signature aesthetic has always played with bold colour, this collection takes a slightly more muted approach.
Prominent colours come in the form of blue and green. The looks based around green emphasise a rugged style that is focused on casual wear. The obvious military connection is there with khaki canvas jackets, worn earth tones and on trend camouflage print. Lightweight scarves and textured knits add to the rugged appeal and show an easy yet stylish approach to summer layering.
The looks dominated by blue make use of more tailored pieces and combine them with casual wear for a typical ‘sports lux’ feel. Hoodies, shorts and t-shirts sit alongside blazers and smart knits effortlessly to create a contrast that is brought together by the monochrome colour palette.
The sleek silhouette created by the blue pieces is broken up with patterns – there is symmetry between the casual and formal checks, whilst smart paisley prints sit alongside relaxed, trendy floral patterns. The use of pattern adds an on trend touch to many of the looks without breaking the overall aesthetic of the collection.
Overall, United Colours of Benetton’s spring/summer 2013 collection is more restrained with the use colour when compared to past collections. However, the palette is still essential to the overall aesthetic of collection as the associations we make with various colours are captured by the looks that utilise them.
You can shop the full collection at benneton.com.