Weekend Offender AW13 Collection
As seen in their previously featured SS13 lookbook, which was shot on various famous film sets, British brand Weekend Offender have a tendency to showcase their collections with a thematic approach.
Maintaining this distinctive attribute, the label have shot their AW13 lookbook with a ‘Seven Deadly Sins’ style photoshoot; designed to demonstrate the many temptations capable of luring the modern man into a life of deceit and selfishness.
However, whilst backdrops of X-rated video stores and ‘peep shows’ will certainly grab most men’s attention, the clean-cut, masculine clothes on display are sure to be the greatest temptation of all within the lookbook.
Much like the previous season, the autumn/winter range contains a plethora of minimalistic outerwear pieces that are simple yet versatile. Whether you’re off to the pub or out for a family meal, the collection has the average man covered for all weekend occasions.
One heavily featured jacket silhouette within the collection is the parka. Throughout history the parka has become a generic ‘lads’ jacket – worn by Mods in the 1960s and football hooligans in the 1980s, such a style is in keeping with Weekend Offender’s tough, bordering aggressive, image.
The remaining pieces of the collection evoke a similar hard, working class style. The addition of new jumpers and cardigans plays on this aesthetic, particularly the cream, button-up funnel neck, which is reminiscent of 1980s and 1990s tracksuit styles.
One notable feature seen on the jackets of the collection is the Oyster wrist pocket; uniquely designed for nights out in the city, this intricate detail exhibits the kind of men’s lifestyle the brand are looking designing to satisfy and promote.