Wolsey SS13 Collection
In recent years there has been a resurgence of people’s interest in the British clothing industry – you only have to look at the expansion of local wool manufacturing to see how the general public have taken to the idea of buying British. However, whilst this new phenomenon has led to the founding of many new home grown brands, ultimately, you will not find one better than Wolsey in terms of a classic heritage label.
Established way back in 1755 by Henry Wood in Leicester (where the brand are still based today), Wolsey is believed to be the oldest British menswear company still in business. To survive over 250 years the brand has had to rely on top quality craftsmanship and manufacturing to produce extremely well made garments, keeping customer satisfaction high.
Nevertheless, quality production does not only make a brand and therefore credit must be given to Wolsey’s ever evolving design team for keeping collections up to date and appealing to the next generation of male sartorialists. The SS13 collection is evidence of the team’s effectiveness as they have produced yet another contemporary collection whilst maintaining that ineffable British charm that comes with the brand.
The lookbook combines British workwear styles with military and seaside themes, resulting in a laid-back smart-casual aesthetic. Effective layering is a prominent feature as classic woollen sweaters are coupled with granddad collar shirts and unstructured tailoring to great effect. All looks are finished off with simple espadrilles or plimsolls, adding to the collection’s casual seasider look.
Accessories are used to add a personal element to the different styles. Slim, lightweight scarves add an unexpected level of joie de vivre when accompanying the classic ‘Morton’ khaki pea coat, whilst the ‘Troller’ tote bag and ‘Bedford’ rucksack help create a great beach-goer look, particularly when worn with their coordinating outfits.
Overall, the new SS13 collection by Wolsey provides an ideal combination of many classic British styles, which can be used to create a plethora of seasonally appropriate smart-casual looks. You can shop the collection at Wolsey.com.