Wonderground

Drawing inspiration from the crystal caves of Budapest, the first collection from new brand Wonderground distils a kaleidoscope of colours. The collection teams aesthetically bold visuals with an urban sensibility to put forward an ambitious debut. The accompanying lookbook features Aty at WAM Models and is shot by Wanda Matrin.

Laden with conceptual prints formed by jagged shapes, the collection puts edginess at the fore of the brand’s aesthetic from the off. Far from being preoccupied with artwork, the line emphasises utilitarianism within each of its garments. Comfort is catered for by way of loose, soft structuring – we’re talking exaggerated drop-crotch pants and oversized cuts for shorts, anoraks and bomber jackets.

Wonderground is based in Budapest and is the brainchild of students Lena Karacsony, Reka Harsfalvi and Dora Hegedus. The trio are students at the Moholy Nagy University of Art and Design in Budapest, who teamed up to compose this striking fashion line for the Rethink/Rebutton competition. The final result was presented during the Central European Fashion Days section of the competition.

On the inspiration behind the collection, the designers have this to say:
“Under the metropolitan Budapest stretches an enormous extension of crystal caves. The crystal cave of the Citadel has been until today kept untouched, asking us to highlight its existence. The underground motivation of our collection is obvious: we played with the elements of the underground culture, while trying to represent the underground location of the caves and the multiple meaning of the word ‘underground’. We enforced the contradiction between the city’s on-going rhythm and the timeless calm of the hiding treasures under it, showing these hidden wonders in a loud and powerful way in our textile patterns.”

The untouched crystals of Budapest will soon be made accessible to the public after remaining hidden for so long.

You can keep up to date and find out more about the emerging brand on their official FaceBook page.

Wonderground Lookbook

Wonderground lookbook

Wonderground lookbook

Wonderground lookbook

Wonderground lookbook

Wonderground lookbook

Wonderground lookbook

Wonderground lookbook