Vivienne Westwood’s Son To Expand Own Clothing Business

A Child of the Jago, the independent fashion store run by Agent Provocateur founder and son of Vivienne Westwood Joseph Corré, has announced the opening of its second London location.

The brand plans to add to its current flagship in Shoreditch with an additional outlet in the centre of the capital, due to open before Christmas.

Spread across two floors, the 1,200sq ft space will stock both menswear and womenswear, selling its own brand of t-shirts, knitwear, shirts, trousers and accessories.

Further details are yet to be released, however the interior is expected to mirror the existing shop, which is modelled after a Victorian slum.

Founded in 2008, A Child of the Jago is named after the 19th century novel by Arthur Morrison. Corré left the lingerie company he started with his wife a year later following a £60m buyout by private equity house 3i.

Earlier in 2014 A Child of the Jago added its Jack Sheppard line, made from fabrics such as tweed, moleskin, covert, melton and wax cottons.

The brand will open its second store, located at 76-78 Charing Cross Road, in autumn.

Prices for menswear start from £55 for t-shirts and accessories, £160 for trousers, £185 for knitwear and £465 for coats.

The Child Of The Jago SS14 Collection

The Child of the Jago SS14 Collection

The Child of the Jago SS14 Collection

The Child of the Jago SS14 Collection