Streetwear Label Launches Premium Line
AMH, the London-based streetwear label founded by a former Fred Perry designer, has launched its AW14 collection as well as a new premium range.
The mainline AMH offering comprises t-shirts, shirts, sweatshirts and hats in black, white, blue and grey colour ways. Design details include hand drawn illustrations, all-over prints, contrast sleeves and gold rope trims. Inspiration has also been taken from stewards and security staff to include technical fabrics such as hi-visibility block-panelling and raised embroidered words such as ‘secure’ and ‘polite’.
New for AW14, the Ashley Marc Hovelle line reveals a premium arm of the young fashion business. Anti-abrasion outerwear sits alongside boiled wool knitwear and digital prints.
A statement from the brand said: “The new range provides us with the opportunity to showcase more detailing with luxurious fabrics and techniques.”
AMH was founded in Ibiza in 2009 by former designer, buyer, tailor and style advisor Ashley Marc Hovelle.