Service To Resume After 2011 Flagship Closure

British heritage label Aquascutum has confirmed plans to revive its made-to-measure service, after it ended with the closure of its Regent Street flagship in 2011.

Set to be offered from February 2015, the service is part of a wider expansion which began with the appointment of a new chief executive last week.

Along with the reintroduction of its bespoke tailoring service, the brand will expand its full range to offer lower price points, with two-piece suits starting at £450.

The lower priced tailoring is expected to arrive in store from June next year, with the upper prices remaining at around £950 for a three-piece suit.

Made-to-measure garments are expected to fall between £700 and £750, according to the business’s head of menswear design, Thomas Harvey.

Since being saved from administration in 2012, Aquascutum has opened two new London stores, including one on Great Marlborough Street in November 2013, followed by a men’s only store on Jermyn Street in June 2014.

The British label, which enlisted Homeland actor Damian Lewis for its AW14 campaign, now occupies four units across the capital and intends to open its next store in West London before Christmas.

Aquascutum Great Marlborough Street Store

Aquascutum Great Marlborough Street Store

Aquascutum Great Marlborough Street Store

Aquascutum Great Marlborough Street Store

Aquascutum Great Marlborough Street Store

Aquascutum Great Marlborough Street Store