London Club Kicks Off Deal With Puma
Arsenal Football Club has unveiled a trio of new kits, the first under a record-breaking £150m deal with Puma.
The 2014/2015 season home, away and third strips created by the German manufacturer bring the London club’s twenty-year relationship with Nike to an end.
Followers of the Gunners will be pleased to see the team’s usual colours have been maintained.
Puma has assigned a name to each style, along with an explanation of the design.
The home kit, dubbed Forever, carries Arsenal’s traditional red and white colours, first introduced over eighty years ago.
The away strip, produced in yellow and navy, is labelled Victorious. The look aims to replicate shirts worn by Arsenal players during iconic wins, such as at Anfield in 1989.
The third outfit, in diagonal sky and navy blue stripes, named Future, will be worn at cup competitions. According to a statement this is said to represent the drive for growth and progress that runs throughout the club.
To celebrate the release and new partnership with Arsenal, Puma arranged a colour water display on the River Thames. A video of the players wearing the new kits could be seen from the north bank, projected onto a screen of water ejected from the bottom of the London Eye.
Meanwhile, Arsenal players Mikel Arteta, Santi Cazorla and Mathieu Flamini modelled the three looks in the window of Puma’s flagship London store on Carnaby Street.
Club boss Arsène Wenger said he hopes the new deal will continue to deliver performance innovations: “[We] have real confidence in the support they will give us as our technical partner,” he added.
Pricing for the new kit ranges from £12 for socks, to £100 for the authentic home jersey.
The home and away strips are available to buy online now, alongside a full collection of fan wear, at Puma.com and in stores worldwide.
The third Cup kit is expected to drop in-store and online on 14th August.