Baracuta Blue Label

Recently revived brand Baracuta is hoping to mirror the success of its previous run with the launch of a new collection. The brand, once backed by icons from Elvis to Frank Sinatra and Steve McQueen, has attempted to claw back its status since being acquired by WP Lavori in 2013.

While its Ivory Label preserves the brand’s iconic styles, Baracuta Blue takes a contemporary approach; updating pieces in line with modern trends along with introducing new styles to transform the name into an all-weather luxury outerwear label.

The AW14 Blue Label collection draws on British style to craft a traditional, masculine aesthetic. Military-inspired pieces featuring camouflage prints and utilitarian detailing lend the range a rugged, practical element.

Harris Tweed is also featured, bringing the rich texture associated with the world renowned fabric to several pieces. Quilted and down-filled garments provide the warmth to cope with the harsh winter elements and mark Blue Label’s branching away from Baracuta’s traditional range of lightweight outerwear.

At the helm of Baracuta Blue Label is Creative Director Jeff Griffin. Best known for his eponymous label, Griffin brings an expertise in cutting edge design as well as an aesthetic of Britishness that stays true to the brand’s ethos.

As a tribute to Baracuta’s heritage, the famous G9 Harrington, which began life under the brand in 1937, has been remodelled. Tweed or camouflage panels give the silhouette a modern appeal, while a quilted or padded version – complete with hood – delivers a bolder reworking of the jacket.

Baracuta Blue Label is the latest in a line of heritage names revitalising themselves to compete with contemporary designers. The brand’s autumn/winter 2014 collection will be available later this year on Baracuta.com.

Baracuta Blue Label: AW14 Lookbook

Baracuta Blue Label: AW14 Lookbook

Baracuta Blue Label: AW14 Lookbook

Baracuta Blue Label: AW14 Lookbook

Baracuta Blue Label: AW14 Lookbook

Baracuta Blue Label: AW14 Lookbook

Baracuta Blue Label: AW14 Lookbook