Barbour International x Spirit Of The Seventies
Barbour is hoping to cement the motorcycle heritage of its International brand by building its own bike.
The firm is partnering with The Bike Shed Motorcycle Club’s third event (BSMC III), taking place later this month.
As part of the deal to sponsor the Alternative Custom Motorcycle Exhibition, international menswear designer Gary Janes is working with young British personalisation specialists Spirit of the Seventies to create a one-off model.
The diffusion line, introduced in 1936 by Duncan Barbour, offers a range of jackets, knitwear, trousers, footwear and accessories.
Bosses launched a second standalone store for its sub-brand in Canary Wharf last month. The first opened in Piccadilly in December 2013.
Janes said the firm’s ties with motorcycles spans almost eighty years. “We wanted to incorporate some of this history and heritage within the bike build to create a very special one off Barbour International bike.”
Barbour’s A225 Scrambler will be showcased at BSMC III alongside a collection inspired by motorcycle enthusiast and actor Steve McQueen. Attendees will also be able to see a selection of pieces from the brand’s archive.
BSMC III takes place on 24th and 25th May at London’s Tobacco Dock. The event highlights innovative custom-built cycles in the UK. Tickets can be purchased online, priced at £10.