Black Kaviar Web Store Launch

The owners of urban brand Black Kaviar are hoping their debut collection for spring/summer 2014 will go beyond borders as it launches a new web store.

Black Kaviar’s designs have already gained them a cult following in music and fashion circles. Celebrity fans such as former X Factor stars Rough Copy and DJ Hardwell have been spotted wearing the brand in recent months.

Based in Europe, with strong French influences, the label has opened its doors to a wider international audience and a new digital era.

Taking inspiration from the grungy glamour of the streets, the brand’s latest range reveals classic raw elements in a contemporary context.

Digital floral prints appear on black t-shirts and chunky sweatshirts, while geometric shapes work alongside other motifs, representing the Parisian skyline and architecture.

Oversized silhouettes in monochrome colours play with a balance of texture and pattern, while floral bomber jackets, sleek dungarees and statement accessories look to tap in to key streetwear trends for the upcoming season.

The collection can be found on the new online store Black-Kaviar.com with prices starting at £30 for accessories and t-shirts, rising up to £180 for jackets.

Black Kaviar SS14 Collection

BLACK KAVIAR LAUNCHES NEW WEB STORE

BLACK KAVIAR LAUNCHES NEW WEB STORE

BLACK KAVIAR LAUNCHES NEW WEB STORE

BLACK KAVIAR LAUNCHES NEW WEB STORE

BLACK KAVIAR LAUNCHES NEW WEB STORE

BLACK KAVIAR LAUNCHES NEW WEB STORE

BLACK KAVIAR LAUNCHES NEW WEB STORE

BLACK KAVIAR LAUNCHES NEW WEB STORE

BLACK KAVIAR LAUNCHES NEW WEB STORE

BLACK KAVIAR LAUNCHES NEW WEB STORE

BLACK KAVIAR LAUNCHES NEW WEB STORE

BLACK KAVIAR LAUNCHES NEW WEB STORE