Burton Spring/Summer 2014 Campaign
Century strong menswear retailer Burton has released its SS14 line. Mixing together masculine tailoring with relaxed streetwear, the high street stalwart aimed to create a line that is stylish, yet simple and wearable.
Founded in 1903, Burton has enjoyed huge success over the past 110 years. After moving out of the shadow of fellow Arcadia-owned brand Topman, the firm quickly gained popularity and last year was selected to stock Jay-Z’s Rocawear European collection.
The chain’s SS14 lookbook is more eclectic, relaxed and confident than previous offerings, further signalling its growth, with the use of classic tailoring, bold prints and varying colours.
Burton has separated the collection into six distinctly different looks: Gothic Skater, California Warrior, Tropical Ranger, Botanical, Vintage Traditions and Super Mod.
Placing city living at the forefront of the design process, tailoring and dark tones have been fused with jerseys and shorts for the Gothic Skater and California Warrior trends.
With an increasingly urban aesthetic, the trends appear to have taken inspiration from American apparel, with baseball jerseys and drawstring joggers showing up.
Moving away from the edgier looks, Tropical Ranger and Botanical follow on from last year’s pattern-heavy pieces. Both mini collections boast on trend prints across backpacks, chinos, jackets and dip-dye shorts.
The final two styles, Vintage Traditions and Super Mod, add another layer to Burton’s offering.
Using its history in tailoring, the two blend pastel hues of lilac, spearmint and pink with navy, mushroom and stone to tie-together a refined and vibrant collection.
Spring/summer 2014 from Burton will begin dropping online and in stores nationwide in the coming weeks.