Exclusive Interview With Christopher Shannon
FashionBeans has spoken to Christopher Shannon following the launch of the designers’ footwear collaboration with Dune. The partnership is a first for both the urban designer and shoe specialist, one Shannon describes as “modern but not over designed”.
“The Dune project was about putting together something very customer focused, almost a capsule wardrobe of shoes,” he added.
Strong success of previous womenswear collaborations led to the high street store signing up London-based Liverpudlian Shannon, as part of its ongoing support of up and coming designers.
The Dunhill Menswear Award winner has built a strong name for himself since graduating from Central St Martins in 2009. The collaboration continues the good form shown by the designer at the recent London Collections: Men event.
“The project for me was about putting a different slant on the Dune brand without isolating the current customer. Sometimes designer collaborations can be intimidating and I wanted this to feel inclusive and exciting.”
Shannon’s line features colours ranging from optic and sporty, to more formal classic tones. He spoke of creating “a dialogue between the fabrications, textures and finishes,” by mixing materials, including textured patent leather, which appears alongside suede.
Lightweight sports-inspired EVA soles feature heavily, with hand-stamped leathers used for a high quality finish on boots. Cup soles have been introduced on pumps and slip-ons to give the collection an urban edge.
Shannon, whose work is stocked in over twenty stores worldwide, chose to name each style after a town in his birthplace, calling the move “instinctive” rather than planned.
The collection differs from the designer’s own brand, agreeing the overall the approach is “‘fashiony’ but still accessible”.
FashionBeans also scooped the exclusive on a number of upcoming projects being planned by the former NEWGEN star, in addition to maintaining his own Kidda range:
“We have a few things going on, including another footwear project that is very different from the collection with Dune… more accessories with New Era… whilst also talking through some sportswear projects for early next year.”
The Christopher Shannon for Dune collection is available now from Dune stores and will arrive online soon. The five shoe designs range from £95 to £135.