Premium Chain Sticks To Earthy Basics
H&M sister brand COS has revealed it took inspiration from nature when compiling its latest menswear campaign.
The Swedish retailer has maintained its minimalist approach for AW14, with earthy tones such as blue, green, mustard yellow and beige applied to bomber jackets, slouched trousers and sports sweatshirts.
Newly released images show models Robin Ahrens and Tidiou M’Bay in an outdoor setting, wearing chunky knitwear and thick Sherpa fleece, which aim to give the collection a wintery feel and nod to the brand’s Scandinavian roots.
COS revealed its full AW14 collection in a lookbook last month. The update further highlights the soft tailoring and plain basics in the range, due out next month.
The young label, which stands for ‘Collection of Style’, launched in 2007 as a luxury fascia of high street chain H&M.
It has since opened a number of stores worldwide, including outlets on London’s Regent Street, Kings Road and in Covent Garden.
The COS autumn/winter 2014 campaign will debut as part of the brand’s in-house magazine, which drops on 15th August, with the collection scheduled to follow in stores and online from August 22.
Despite being owned by the budget fast fashion retailer, COS carries higher price points due its premium positioning. Upcoming tags have been confirmed to start at £45.