Double Identity Relaunches in Topman
Topman has picked up on the re-launch of footwear brand Double Identity. The retailer’s flagship store on Oxford Street is stocking the label’s first full collection since being taken over by the original founder’s son. Based in London, Double Identity produces trend-led shoes with British design themes in slip-on and lace-up styles. The new line includes summer shoes with contrast cork banding and trims, waxed laces and faux leather binding in washed out canvas colours. Despite only being founded in 2004, the firm hasn’t rolled out a complete range in several years. Recently it has focused on smaller scale collaborations with the likes of dance music band The Prodigy. The family-run business, started by Johnny Tsiattalou, has now been passed down to son Paul Gabriel, who intends to return the focus to production. In 2012, Amazon-owned clothing site Javari included Double Identity in its Sneaking Into Fashion exhibition, alongside designers such as Vivienne Westwood, Jean Paul Gaultier and Kanye West. Only six shoes are currently sold by the label, in addition to a further two from The Prodigy line. However, it is expected the relaunch will see this expand in future seasons. Prices for the new collection, available in Topman Oxford Street and online at Topman.com as well as DoubleIdentity.co.uk, range between £30 and £35.
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