Edwin Spring/Summer 2014
Japanese denim brand Edwin has released its new spring/summer 2014 menswear collection, which sees the craft label take on first time fits, reinterpretations and new wash processes.
Hoping to merge innovative concepts with established models, a more tapered fit jean with mid-rise in the form of the ED75 has been brought in to sit between the classic ED55 and slim-fit ED80 style.
Keen to show a continued emphasis on fine Japanese, French and Italian fabrics, an additional focus has been placed on developments in the technical construction of outerwear. Seam sealed, laser cutting and bonding are a regular fixture.
Despite the updates, the label maintains it has stayed true to the original Edwin DNA.
Elsewhere in the collection, two key prints have been revisited, with authentic Hawaiian and camouflage patterns sitting alongside t-shirts, fine gauge knitwear, tailored chinos and Bermuda shorts.
The accompanying lookbook, styled by Atip Wananuruks, draws on Hunter S. Thompson’s cult novel Fear and Loathing in Las Vegas.
Established in Japan in 1947, Edwin was born from creator Mr Tsunemi’s desire to produce a range of denim with a greater standard of quality, craftsmanship and integrity.
Looking ahead to AW14, the brand has announced plans for a project with Parisian motorcycle collective, Blitz, with another as yet unnamed collaborator set to join.
The SS14 collection is available now from Edwin online and stockists worldwide. Prices range from £50 to £235.
Edwin SS14 Lookbook