Elvine Urges The End of Umbrellas
Shoppers can do without Umbrellas according to outerwear specialist Elvine. The Swedish brand has launched an attack on handheld rain protection, rolling out a number of water-resistant pieces. The SS14 line includes an extended collaboration with rainwear specialist Grundèns, as well as the brand’s first ever rain hat. Elvine’s new range is made up of 100 per cent wind and waterproof coats. The use of PVC nylon produces a softer and more flexible form for the outerwear, which sits alongside lighter spring jackets. Technical fabrics also play a part; a pilot-style Cody jacket made from water-resistant cloth wicks moisture away from the body, while a bonded twill is used in the Sverker jacket to give a stiff and straight silhouette. The brand was founded by Daniel Mänd, looking to continue the legacy of his Estonian grandmother who manufactured coats during the second world war. Now chief designer of Elvine, Mänd says: “We strive to produce clothes that transcend seasons, that are easy to wear and combine with the rest of your wardrobe, clothes with a good fit and clean cut, ornamented with innovative details that force others to take notice.” Despite its Estonian roots, Elvine grew out of Gothenburg’s youth subcultures. Mänd set out to create “casual yet sophisticated clothes” that he and his friends couldn’t find anywhere on the market. In addition to toughened coats and jackets, the SS14 collection also offers relaxed t-shirts, shorts and casual plaid shirts with Nordic influences. Prices for the latest range, which is available online at Elvine.se now, start from £36.00 for t-shirts, going up to £170.00 for the Sverker jacket.
Available At
Elvine SS14 Lookbook
