Collection Celebrates Retailer’s 10th Anniversary
Newcastle-based retailer End Clothing has teamed up with Danish label Wood Wood on a capsule collection, to mark the acclaimed independent’s tenth anniversary.
Comprising of tops, jackets, shirts, sweaters and hats, the casual range celebrates an ‘X’ symbol – the “silent figure at the heart of every collaboration”.
The repetitive motif works as a visual representation of both brands, resurrecting a print from Copenhagen-based label Wood Wood’s archives while simultaneously acknowledging End’s decade in business as a Roman numeral.
Featuring classic Wood Wood styles as well as some brand new designs, each piece in the range is made in the EU and screen-printed in Denmark.
Speaking about the collaboration, Brian SS Jensen, one of Wood Wood’s founders, said: “We have been working with END since the beginning, and they have always been very supportive of our brand.”
“Both companies have grown and evolved over the years, but we still maintain a strong relationship and we were happy to contribute to the 10-year anniversary celebrations.”
End is no stranger to collaborations, having teamed up with running shoe brand Saucony earlier this year on a fast food-inspired ‘Burger’ trainer. Similarly, Wood Wood worked on a custom version of British label Clarks’ Tawyer shoe in March.
The full End x Wood Wood capsule collection is available online now, with prices starting at £39 for a collaborative t-shirt.