Fudge Official Hair Partner Of LC:M

James Long, Kit Neale and Christopher Shannon are just some of the names supported by Fudge as the haircare brand partners with the British Fashion Council. A recent announcement named Fudge as the Official Hair Partner for London Collections: MEN for a third season.

The brand confirmed a return to the fashion event, which runs from Monday 6th to Wednesday 8th January, teaming with designers old and new.

Yesterday saw the opening of LC:M’s fourth season, with Fudge on hand backstage at Fashion East MAN. Today the brand can be found at James Long, Kit Neale and Kent & Curwen; with Sibling, Christopher Shannon and A. SAUVAGE to follow tomorrow.

John Vial, creative director of Fudge, said:
“We are truly honoured to be working with such amazing talent again this season, both existing and emerging. To work alongside the Fashion East MAN designers this season is also a great privilege for the brand, as we are all about supporting fresh talent.”

In addition to the partnership, the brand is manning a series of styling stations. The Fudge Fix at London’s Hospital Club is offering attendees quick chop. A second pop up salon, The Fudge Fix Lounge, at Victoria House is offering blow-dries, styling and a space to check e-mails between shows.

Fudge At London Collections: MEN AW14

Fudge are the Official Hair Partner for London Collections: MEN AW14

Fudge Hair Products are Being Used Backstage at London Collections: MEN AW14

The Fudge Fix Popup Salon at London Collections: MEN AW14

The Fudge Fix Popup Salon at London Collections: MEN AW14