GANT Rugger Autumn/Winter 2014
GANT Rugger got into gardening with a horticulture-inspired showing at New York Fashion Week.
The brand’s Creative Director, Christopher Bastin, sent models sporting leather gardening gloves down the runway inside a greenhouse setting.
Debuting at The Park, the new line centred on a Japanese gardening book from Satoshi Kawamoto, leading to contrasting colours and floral prints.
Post-show notes described the offering as a “romanticised image and wardrobe of a winter gardener”.
The botanical notion was applied not only to the cuts and patterns, but also the heavily layered styling. Floral and leaf prints, solid yellows, oranges and navy emerged from the assortment of tailored coats, jackets, knitwear, shirts, sweats and denim. Materials ranged from a wool-cotton blend to kimono fabric used for an Oxford shirt.
Textures contrasted, from smooth cotton to corduroy, while vests, sweatshirts and light jackets were draped over button-downs. Adding to the aesthetic, a gardening apron appeared under a knit cardigan.
GANT Rugger makes up the sportswear arm of the firm, which officially started in 1949. Then called Gant of New Haven, the clothing line blended New England character with European style while nodding toward its Ivy League heritage.
The autumn/winter 2014 collection will blossom into stores across the UK later this year as well as at stockists including ASOS, MenLook and End Clothing.