Christopher Shannon Takes Home Combined £200,000
GQ Editor Dylan Jones ended months of deliberation this week by announcing Christopher Shannon as the winner of the very first Designer Menswear Fund.
The Liverpudlian took home the prize, run in association with the British Fashion Council (BFC) and sponsored by Vertu, which includes a £150,000 grant and a year-long mentoring scheme worth £50,000.
Shannon beat other shortlisted nominees revealed in April, including Richard Nicoll, Lou Dalton and Christopher Raeburn.
Jones described the Central Saint Martins graduate as an “incredibly worthy winner”, while Chief Executive of the BFC Caroline Rush said she was “delighted” with the result.
Following the win, Shannon spoke of his initial reservations, saying: “I have always considered myself as somewhat anti-establishment, but now people have started recognising my work for what it is. That’s really rewarding.”
Modelled after the BFC/Vogue Designer Fashion Fund launched by Rush in 2009, the competition saw Shannon, along with the other finalists, undergo a four month programme.
The course covered branding, leadership, commercial and online retail as well as wholesale and digital innovation.
The Liberty, Urban Outfitters and Opening Ceremony stocked talent was declared the winner after pitching his business plan to a judging committee that included representatives from British GQ, London Collections: Men, Alexander McQueen and Harvey Nichols.
Shannon, who dedicated his award to the late Professor Louise Wilson, will show his latest range at London Collections: Men on Sunday.