Griffin Celebrates 20th Anniversary
Devonshire-based Griffin is setting itself up to celebrate the 20th anniversary of the brand by unveiling its latest collection for spring/summer.
Owner of the small independent label, Jeff Griffin, a graduate of Central Saint Martins, has built a name for producing high-end sports luxe designs while focusing on reducing the firm’s environmental impact.
The SS14 lookbook, shot in the town of Hartland, frames the Griffin collection in a natural, organic setting. Models show the outfits in mobile poses against backdrops such as the beach and in front of waterfalls.
For the collection, silhouettes have been kept clean and simple. This is seen in lightweight jackets, most of which feature unique zip up hoods. However, some unconventional production methods are present such as the ‘bladecut’ fabric technique – developed by the label in the early nineties – which has been used to create outwear and trousers.
With a focus on manufacturing, Griffin sourced its technical fabrics from Schoeller in Switzerland and its camouflage material from Belgium, before being produced in an Italian factory. Despite obtaining elements internationally, Jeff maintains the brand supports local businesses including the British mill, Fox Brother’s.
Over the past two decades the label has collaborated with the likes of artist Stanley Donwood, bicycle company Charge and active wear giant Berghaus. Under the Griffin-Studio consultancy arm of the company the team has also advised the likes of Converse and designed for Hugo Boss, along with Kenzo and Penfield.
The SS14 collection is available for purchase at Griffin-Studio.com, and is priced between £165 for shorts and £349 for outerwear.
Griffin SS14 Lookbook
