Hackett Kicks Off Second Rising Stars Project
Five of Hackett’s London stores have been transformed into makeshift gallery spaces for local artists. The British brand’s Rising Stars campaign has returned for a second run, after partnering with students at London College of Fashion earlier in the year.
The initiative aims to give creative talent in the capital the chance to feature artwork in prominent window displays.
Key retail locations – including Regent Street, Sloane Street, Jermyn Street and Westfield White City – currently host paintings and sculptures; curated by East London’s Limoncello Gallery.
Works by Andrew T Cross, Izzy Meluish and Thomas Wolski are on display, along with others from Cornelia Baltes, Matt Golden, Vanessa Billy and Santo Tolone.
A brand official told FashionBeans: “The window is a really good way for Hackett to support our local arts and artists with the promotion and opportunity to showcase the talent within our windows and stores, on that basis this for Hackett has been a huge success.”
Stores in Edinburgh are also taking part, working in partnership with Union Gallery. Scottish shoppers can enjoy a mixture of collage and photography from the likes of Colin Brown and Samantha Boyes.
The brand has confirmed plans to roll out the initiative across other stores in cities throughout Europe. Hackett currently has more than 75 locations worldwide.
At the end of the UK campaign, which will run for a further four weeks, all works will be put up for sale.