Famous Tailors Moves Doors Apart From Old Store
Tailoring label Hardy Amies has shuffled itself to a neighbouring unit on Savile Row, moving from number 14 to a new flagship at number eight.
The store, which has been divided in to different sections, houses ready-to-wear, bespoke evening and formal wear, as well as a curated selection of goods from other British brands. Bicycle saddles by Brooks, haberdashery by Merchant & Mills, and shoe horns by Abbeyhorn feature alongside commissioned items that represent “the best of British design”.
The London Collections: Men regular has worked in association with London-based design studio Universal – the firm behind the Ace Hotel in Shoreditch – to create the interior. Georgian features from the tailors’ last outlet have been reinterpreted using Portland stone, limestone, bricks and concrete, while tiles come from the makers of wall coverings for London Underground.
Hardy Amies CEO, Tony Yusuf, spoke about wanting to avoid heritage London cliches while still reflecting the mood of the capital.
“To me, what makes London so interesting is its eclectic mix of old and new. I wanted the new store not to be about what London was, but about what London is,” he said.
The new Hardy Amies flagship store is open now. Online the brand can be bought via Mr Porter, House of Fraser and John Lewis. Prices for ready-to-wear start from around £80 for shirts, £160 for knitwear and £260 for suit jackets.
Hardy Amies Flagship Store
8 Savile Row,
Tel: 0207 734 2436