New Range Inspired By City Living
Accessories specialist Herschel Supply Co. is celebrating its new autumn/winter 2014 collection with a lookbook and campaign video, shot against the backdrop of a leafy cityscape.
Inspired by “the network of neighbourhoods and cultures cultivated within the city”, the campaign exhibits a range of styles, including utility backpacks, duffles, totes and messenger bags.
For AW14, the range is “tailored towards urban travel”, offering practical pieces in block-colours and custom prints.
New trend-led designs such as bum bags and oversized pouches feature in a variety of “new material stories”, including 3M reflective fabric, ‘reactive’ denim and premium veggie leather.
Needs for fans of technology are also met, with iPad Mini and iPad Air cases making an appearance.
Founded in 2009 in Vancouver, Canada, Herschel Supply Co. has since expanded outside of North America and is now stocked in retailers across the globe.
In July of this year, the label teamed up with British footwear brand Clarks, reworking the label’s iconic desert boot silhouette from its Originals collection.
They also announced a collaboration with Champion in June, marking the return of the sports heritage label to the UK for the first time in over a decade.
Herschel Supply Co. is currently stocked at Urban Outfitters, Liberty London and End Clothing. The autumn/winter 2014 collection is available now in the US, with a UK release expected within the next month.
Prices start at around £9 for small pouches, rising to approximately £144 for luggage.