H&M Summer 2014 Lookbook
H&M has announced it is switching seasons, following up its spring 2014 lookbook with a summer collection preview.
Lightweight materials and all-over patterns have been carried over, with models seen sporting slim- or loose-fitting pieces in floral and camouflage prints.
Layered and suited looks are a step away from the simplicity of spring. Summer 2014 focuses on unstructured blazers and bomber jackets, worn over t-shirts or button-down shirts. Bottoms include loose-fitting trousers and slim-cut, above-the-knee shorts.
The same day the summer 2014 lookbook appeared online, the Swedish retailer hinted at the seasonal change by tweeting a picture of spring essentials.
In London alone, the firm has 23 stores, including 20 selling its menswear lines. More recently, H&M continued its UK expansion by opening a location in Hastings.
The new collection coincides with the brand being recognised for its environmental work. Ethisphere recently listed H&M in its rundown of the world’s most ethical companies for a fourth year. Working to compile the list, a New York-based research institute, professors, attorneys and government officials named 41 industries, with 144 companies included.
H&M was given the number one spot, beating the likes of Gap and Levi’s, for promoting best practices with a number sustainably-produced collections.
The menswear collection is scheduled to appear in stores across the globe over the next month. Prices are anticipated to range from between £7.99 for t-shirts to £79.99 for blazers.