London Brand Embraces Dark Themes
Menswear brand House of Nines looked to religion and war for inspiration its AW14 season offering, revealing a dark lookbook made up of black and white shots.
Showcasing minimal designs made from soft cottons and wools, the London-based label has mixed casual and formal pieces to deliver what it describes as a “finely structured silhouette”.
Tailoring can be seen throughout in block-colours and gradient check prints, reflecting “the disciplined structure and practice of both religion and militia”.
Subtle accents of red and blue act as a reference to the military theme, added to by epaulette detail shirts, utility jackets and chunky lace-up boots.
The focus on usability seen in House of Nines’ AW13 collection has also been carried over, with easy-access pockets and zip fastenings.
Founders Ross Paul Keenan and Shamrez Marawat launched the business in 2012, setting out to “challenge the perception of British menswear to arrive at a long-awaited rebirth of the form”.
The AW14 collection will be made available in the coming days, with prices starting at £160 for trousers, £170 for shirts and £335 for outwear.
House Of Nines AW14 Lookbook