Jack & Jones Makes Double Announcement
Bosses at menswear label Jack & Jones believe the unveiling of a West London store will further cement plans for expansion. The brand’s new 200-square-metre space, its third in the capital, will house Jack & Jones’ Vintage, Premium, Originals and Core lines. News of the opening, which is scheduled to take place at Westfield White City on April 10th, follows a separate announcement confirming the launch of a discounted sub-brand called Produkt. Danish brand house Bestseller, which currently owns Jack & Jones, is set to begin rolling out the fast fashion label aimed at delivering ten new products each month, undercutting the main range by up to 30 per cent. UK Country Director Allan Vad Nielsen said: “We must adapt to the changing market and there is no doubt that men’s fashion is becoming much faster… we must be able to deliver the right trends in a very short lead time.” It is currently unconfirmed whether the latest retail location will include Produkt’s shirts, t-shirts, shorts, knitwear and outerwear. However, Nielsen hinted that it will have a psychical presence when he spoke of targeting a young audience that is “always met with new and relevant products when they visit its stores”. Shoppers at the new opening in White City will experience a new shop-in-shop concept being trialled by the brand. Each of the four lines carried within will receive its own dedicated space, along with a further two for jeans and footwear. Fans of Jack & Jones, which also sells online, will welcome comments describing intentions to seek out more stores both in London and the rest of the UK later in the year.
Jack & Jones Spring 2014 Looks
