John Lewis Launch Two New SS14 Lines
One of Britain’s biggest department stores is expanding its menswear offering. John Lewis & Co is readying the launch of ‘The Collector’ – a line first seen at London Collections: MEN back in June 2013 – alongside new pieces from lifestyle label Kin.
The store has worked in partnership with British manufacturers and mills to produce the new 90-garment range, which includes new technological features from the likes of Abraham Moon and Harris Tweed.
Seamlessly marrying old and new, it uses a colour palette of beetle green, indigo denim and chicory blue, punctuated with pops of chrysanthemum, chilli and Chinese yellow.
“What’s key to our male shopper today is quality, fabrication and provenance – all of which John Lewis & Co delivers,” said Nick Keyte, Head of Menswear Buying.
“Designed entirely in-house and inspired by our rich heritage and vast archives, John Lewis & Co brings together the highest quality fabrics, uncompromising design details and traditional English manufacturing techniques,” he added.
The printed Ventile Mac is a highlight of the collection. Made from the cloth of the same name, the natural textile has been used by the RAF since 1943 to keep pilots warm and dry.
Prices range from £18 for a crew neck t-shirt to £399 for limited edition Made in England outerwear.
Kin by John Lewis
Popular in-house label Kin is also in the mix for SS14, with John Lewis opting to add an 11-piece accessories offering to the line. Reversible belts, wallets with interior colour-blocking and four new bag styles will all be on sale across stores following the launch.
Kin’s SS14 range has a minimalist aesthetic, offset by a handful of unique experimental items. One of the collection’s key pieces comes in the form of a navy bomber with waxed cotton finish.
Other stand-out items include two new ombre effect mineral wool knits in grey and navy, both £40, as well as Kin’s cotton blend crew in navy, £35, which comes complete with a striking gold panel at the back.
Kin by John Lewis launched in February 2013 with a debut 100-piece collection, mainly designed by formal wear expert Simon Holden.
Nick Keyte explained the move to push the name forward: “With the Kin fashion collection performing so well and with high demand from our customers, branching into new fashion territories felt like the next natural step for Kin.”
Prices within the Kin line range from £10 for a card holder to £125 for the brand’s signature mac.
John Lewis has more than 40 stores nationwide and also houses the likes of Polo Ralph Lauren, Barbour and Mont Blanc.
Both The Collector and Kin lines will launch on Monday 1st February in John Lewis stores and online at JohnLewis.com. Images, along with two exclusive-to-FashionBeans looks, can be viewed below.
FashionBeans Exclusive: John Lewis SS14 Lookbook Images
FashionBeans has secured two exclusive advance preview images from John Lewis’ SS14 lookbook, which can be viewed below: