Johnnie Walker Unveil 3D Art Exhibition
Johnnie Walker, the producers of ultra-premium Scotch whisky, have unveiled Europe’s first 3D art exhibition in London’s Heathrow airport.
The project was developed in collaboration with London animation studio Shotopop and artists Kai & Sunny. It will be on show at Heathrow’s Terminal 5 until the end of the month before relocation to an as yet unannounced new city.
Three large three metre high Johnnie Walker Blue Label bottles display bespoke, 3D holographic artworks that use state of the art projection technology. Blue bird, linear and floral patterns create graphic and optical moving illusions that are shown on loop.
To celebrate the opening of the gallery space the label has created 750 limited edition Johnnie Walker Blue Label bottles. The special London edition bottles feature the capital’s skyline etched in a rare gold liquid imprint. Each bottle is individually numbered and comes in a bespoke foiled sleeve.
The brand’s Blue Label edition is very rare with only 1 in 10,000 barrels containing whisky of sufficient character to deliver its smooth signature taste. A dry smokiness with the sweetness of raisin with hints of kumquats, wispy aromatic smoke, sandalwood, tobacco and dark chocolate.
The one-litre bottles are priced at £299 and will be available exclusively from Heathrow’s five terminals at World Duty Free stores until the end of February.
Johnnie Walker is the most successful brand of scotch whiskey in the world with annual sales exceeding 130 million bottles.