Joseph Cheaney Opens Spitalfields Store
Masters in providing quality footwear for five generations, Joseph Cheaney & Sons has taken its expertise to East London. The Queens Award-winning shoemakers opted to open a new store in Spitalfields just before the New Year.
The Cheaney brand, which specialises in a range of Goodyear welted shoes, now has a total of four prime London locations: Lime Street, Bow Lane and Piccadilly Arcade, with the newest opening located on Lamb Street.
The officially opened Spitalfields branch stocks a wide range of the brand’s shoes, which are renowned for being 100 per cent hand-crafted in the UK. These sit alongside a variety of accessories including scarves, belts, and shoe care tools.
Cheaney operated as part of the Church and Company brand from 1966, until 2009 when it was bought by Jonathan and William Church. The homegrown brand remains committed to manufacturing its shoes entirely in Northamptonshire, where it was established in 1873.
In the four years since the company’s acquisition by the Church cousins, the shoe firm has grown significantly with the launch of an e-commerce site in 2012. In addition, the owners have established a larger export market and, as a result, a rapidly increasing retail presence.
Joint Managing director Jonathan Church said of the new store opening:
“Our new shop in Spitalfields places the Cheaney brand into another exciting and thriving retail district in our core market.”
The continued improvement in the quality is marked by the addition of the Imperial Collection. The small, upper-end range is designed to showcase the best product Cheaney can produce.
William Church has confirmed future plans for the brand include further enhancing of their global distribution, aided by the transactional website and downloadable i-brochure.
Joseph Cheaney shoes are available online direct or from stockists including Selfridges. The brand’s new long wing brogue with Donegal fabric vamp comes in at £315.
Joseph Cheaney Spitalfields
18 Lamb Street,
Tel: 0207 236 4899