Footwear Manufacturer To Open New London Store
Joseph Cheaney & Sons will join Hackett, Thomas Pink and T.M. Lewin on Jermyn Street, the brand’s joint managing director has confirmed.
The British footwear company plans to open a flagship store as early as August, just eight months after the launch of its Spitalfields location.
A 1,000sq ft space will be Cheaney’s fifth outlet in the capital, adding to Lime Street, Bow Lane, Lamb Street and Piccadilly Arcade.
FashionBeans spoke to MD William Church, who said the decision was about seeing the brand represented on the prestigious street.
“I think Jermyn Street is, as we all know, long associated with premium menswear be it a shirt or shoes or indeed the tailoring,” he said.
The move is welcomed by property portfolio business The Crown Estate, which is currently ploughing around £500m into the regeneration of the area over ten years.
Church added the interior will aim to reflect a degree of the brand’s “industrial heritage”. He also confirmed stock will include exclusive and exotic styles made especially for the store.
Earlier in the year the Northampton-based firm added a number of new shoes to its range, including a style manufactured from a single piece of leather, using only one seam.
The Joseph Cheaney & Sons flagship store, located at 18-23 Jermyn Street, is due to open in August.
In the meantime, the brand is available online, in store and via stockists including Selfridges.