The KENZO Fall-Winter 2014 campaign takes us on a mysterious journey to an unfamiliar world. A place where the ordinary is slightly distorted, mirrors lead to other dimensions, and the strange and beautiful coexist in singular harmony.
Born of the inspirations for the fall collections, David Lynch and his oeuvre, the advertising presents the KENZO collections for Men, Women, Kids and Accessories. Each image depicts a jarring cinematic scenario, all of which were contrived by KENZO’s creative directors, Carol Lim & Humberto Leon in collaboration with TOILETPAPER Magazine’s creatives, Maurizio Cattelan, Pierpaolo Ferrari and Micol Talso. This is the third occasion the creative fivesome have worked together on a KENZO campaign, having previously come together for the Fall 2013 and Spring-Summer 2014 collections. Where once in the image it was the protagonists dictating the mood, herein lies a world where the subjects are trying to find their way through unknown territory.
Known for their unique and playful take on the eccentric, the TOILETPAPER team brings the viewer on another perplexing exploration into the parisian fashion houses collections, this time with the help of models Guinevere Van Seenus and Robert McKinnon.
“This being our third collaboration, we were interested in figuring out ways to evolve the past concepts into something that felt different but still in the spirit of both KENZO and TOILETPAPER. Since the collection was inspired by David Lynch, it was natural for us to incorporate some of the emotions we experience when seeing his work.”
“Guinevere really feels like a woman who could live in David Lynch’s world and could emulate the range of charactor one could see in his movies. We loved how she plays on the subtly ambiguous relationship with robert. It’s part of the process of trying to discern what’s really going on.”